![]() (Some are even calling this the No Edit-Edit.) Use minimal editing to have maximum impact on your images. Now, images are all about looking like they’ve been barely touched. Here are a few ways this is being visually represented in stock and in marketing campaigns that you use stock imagery in:įorget harsh edits, over-saturation, and prescribed compensation. While it’s true that there is no one specific formula for what to share on Instagram, we’re certain about one thing: today’s consumers and Instagram users are savvy and increasingly demanding (for good reason!) visual media that reflects and represents them, their values, and their beliefs. More than ever, consumers are demanding honesty and integrity from the brands and people they follow, so much so that “69 percent of Instagram users will unfollow someone over the promotion of an unrealistic or misrepresented lifestyle.” (Source: Edelman).Ĩ Trends to Capture Realness in Visual Imagery Realness, authenticity, transparency-these are all words to describe this counterculture movement away from the look that Instagram has come to be defined by. Explore The Unfiltered Aesthetic Collection. Real imagery is the moments in between, not perfectly curated images. “Much of this emerging trend is driven by social media fatigue and the pressures multiple generations (especially Gen Z and Millennials) feel about living up to ideals that are artificial and inauthentic,” Edelman reports. These Instagram users are candid, vulnerable, and real and their photos reflect that. ![]() Gen Z creators don’t care about capturing the best light or staging a scene-they’re posting directly from their phones in real-time. Today, we’re seeing a very divisive shift away from the feeds of old. “As Instagram has grown to more than 1 billion monthly users, it has ushered in a very particular look: bright walls, artfully arranged lattes, and avocado toast, and Millennial-pink everything,” writes Taylor Lorenz in her piece for The Atlantic titled “The Instagram Aesthetic Is Over.” “Photos that play into these trends perform so well on Instagram that the look became synonymous with the platform itself, then seeped into the broader world.” Real moments are trending. Here’s what to expect in this new era of imagery on the ‘gram. Shop the Unfiltered Aesthetic Stock Image CollectionĪnd if you’re looking for some tips on creating and sharing unfiltered, real imagery, read on to learn how. In this survey, an overwhelming 90% of Millennials say that brand authenticity is important, This demographic prefers the “real and organic” over the “perfect and packaged.” Gen Z’ers (and some Millennials) are abandoning the look that Instagram became synonymous with-the “ carefully staged, color-corrected, glossy-looking aesthetic“-in favor of a more unfiltered, messier aesthetic to visual imagery. Gone are the days of heavily edited, overly staged, overly curated Instagram feeds. Explore this trend and shop these images in this article. Visual storytelling is made better with real moments, raw emotions, and messy homes in stock images. That means you can change anything you want on them using Canva to reflect your personal aesthetic.The unfiltered aesthetic is in. ![]() This is the perfect collection of free Instagram highlight covers, from simple to bright all of them will add a new and fresh design aesthetic to your Instagram profile and attract new followers!Īlso, if you want to be able to edit your icons to uniquely brand your Instagram, I have you covered with premium icons! You may be wondering what makes these premium icons better than my free icons… Read: How to Add Instagram Highlight Icons to Your Profile the Easy Way! That means they should be on-brand with your content and give a wow factor to your profile! These highlights will be displayed under your bio so your readers can keep coming back to your content. The valuable information you’re sharing can then be saved in story highlights. You can share all kinds of content on the fly without worrying about editing. Instagram stories are a great way to connect with your audience. FREE Instagram highlight covers – Introducing you to the full list of 100+ free Instagram highlight covers that will make your profile pop!
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